Bild Studio and Directorate for Finance and Contracting of the EU Assistance Funds (CFCU), within the Ministry of Finance, signed a contract with the aim to efficiently implement the Communication Action Plan under the Operational Programme for Human Resource Development 2012-2013, which will promote the activities and achievements of IPA Component IV.
The right to use the Component IV funds is reserved only for candidate countries, which was granted to Montenegro in December 2010. IPA Component IV – Human Resources Development is a program framework that offers support in the areas of employment, education, social inclusion, and integration, as well as support to strengthening the institutional capacity and efficiency of state administration and public services in accordance with EU policies and standards.
The works on the Operational Programme started in March 2010, and after extensive consideration at the local and national level it was adopted by the Government of Montenegro two years later. The main objective of the projects under the Programme is to promote sustainable human resource development, modernization and development of education and training systems in Montenegro in accordance with the EU policies and standards with a particular focus on youth employment.
Bild Studio applied for a tender that relates to the Strengthening the Publicity and Visibility of the Operational Programme “Human Resources Development” 2012-2013” in Montenegro, at the beginning of December 2016 and signed a contract with the Ministry of Finance on 26th May 2017. The purpose of this service contract is to inform the wider public and specific target groups in Montenegro about the EU, its policies and human resources development program and to promote the activities and achievements of IPA Component IV.
As part of the Technical Support Program, Bild Studio will carry out a number of activities in the domain of visual identity (design a logo, promotional material, provide technical support in publishing, etc), then develop an unique website, conduct numerous marketing and PR activities, from slogan and accompanying messages to the organization of a press conference and preparation of a promotional video that will sum up all the results within the Programme.
The total amount of funds allocated for the Operational Programme Human Resources Development 2012-2013 is € 6,568,240, of which 85% i.e. € 5,583,000 is financed by the European Union through IPA funds, and 15% i.e. € 985,240 as the co-financing is provided through the capital budget of Montenegro.
